LG Optimus Hyper Facade in Berlin - Long Version

LG marked the opening of IFA 2010 in style by unveiling a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the upcoming range of devices under the LG Optimus series label.

The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a passerby. It started with a countdown on a giant hourglass before viewers were greeted by an “android” before the presentation took viewers on a fifteen minute ride that included whales, ice skaters, giant octopi, and steaming jungles amongst other things. The show concluded with the advice: “Optimize Your Life!” which will be the official tagline of the Optimus Series marketing campaign.